there is peak of a business
it will reach a plateau where not many people are buying any more
in order to create new attraction in: create entirely a new business
although you can keep feeding the existing one
but people already get enough
they want something new
a different category perhaps
or a different niche market
the solution is to create another business or another segment or totally new company or another brand.
creativity is shaping people's everyday life now.
it is so important.
you can also prove your existence by showing your creativity in this space, at this moment.
fashion brands, come and go very fast.. therefore.. instead of one brand, should keep creating new brand meeting new needs? or fashion trends..?
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Readings from the book Flow by Mihaly Csikszentmihalyi